Foot Locker Sesame x Crocs

For this project, I collaborated with StrixMedia to develop the “Be Seen” campaign for Sesame Street and Crocs’ exclusive shoe launch at Kids Foot Locker. I led the creative direction and designed all campaign assets, ensuring alignment with the strict brand guidelines of each partner.

Because this campaign was tied to Autism Acceptance Month, my goal was to create visuals that communicated both energy and inclusivity. The design system uses playful, dynamic elements—shapes, motion-inspired graphics, and layered compositions—that feel spontaneous yet harmonious. This balance of unorganized creativity coming together with purpose reflects the theme of embracing uniqueness while celebrating individuality.

The result was a cohesive campaign system that worked seamlessly across digital, social, and in-store touchpoints while staying true to the collaborative vision of Sesame Street, Crocs, and Foot Locker.

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