Crewz'n for a Brewz'n

Crewz'n For A Brewz'n is a New Jersey running club that wanted a logo that was simple but captured their unique take on running. Their objective is to make running a social gathering where all runs end with a fun beer or coffee brew; they wanted to have this be enshrined in the logo. I achieved this by taking a beer hop and placing it within a running track that forms a shoe print — the two shoe prints created a perfect spot in between for the coffee bean and steam. The overall composition worked well and the club was stoked to have a symbolic logo that looks awesome on merch.